Selena Gomez and Demi Lovato Reunite for Rare Beauty Campaign Celebrating Disney Roots

Childhood Friends Reconnect for 'Still Making Each Other Blush' Campaign

Former Disney Channel stars Selena Gomez and Demi Lovato have reunited for a new promotional campaign for Gomez’s cosmetics brand, Rare Beauty. Titled “Still Making Each Other Blush,” the campaign draws heavily on nostalgia, featuring the duo recreating memorable moments from their shared history, including their 2009 Disney Channel Original Movie “Princess Protection Program” and their early YouTube videos.

The centerpiece of the collaboration is the limited-edition “Delena” Soft Pinch Liquid Blush Bundle, priced at $50. Named after the fan-coined portmanteau for the longtime friends, the set includes two of the brand's existing liquid blush shades: “Hope,” a nude mauve selected by Gomez, and “Virtue,” a beige peach chosen by Lovato. The bundle also comes with a Soft Pinch Blush Brush.

Recreating Iconic Disney Moments

The campaign imagery and accompanying video content lean directly into the pair's history. In one promotional photo, Gomez and Lovato recreate the official poster for “Princess Protection Program,” wearing modern updates of the blue and yellow gowns worn by their respective characters, Carter Mason and Princess Rosalinda.

Additionally, a video shared on Gomez’s YouTube channel revives the aesthetic of “The Demi and Selena Show,” a web series the two produced together in 2008. In the new video, the friends answer questions, discuss childhood memories, and lip-sync to “One and the Same,” the duet they recorded together for their 2009 film.

The collaboration follows a public reunion in April, when Gomez attended the opening night of Lovato’s “It’s Not That Deep” tour in Orlando, Florida. That appearance marked one of their first high-profile public reunions in nearly a decade, following years of well-documented career paths that occasionally included periods of distance.

Product Availability and Practical Implications

For consumers interested in the release, the specific “Delena” bundle is sold exclusively through the official Rare Beauty website. However, individual products featured across the campaign can also be purchased separately through traditional retail partners such as Ulta and Sephora.

It is confirmed that the bundle pairs two existing shades—Hope and Virtue—rather than introducing a brand-new formulation to the Soft Pinch line, which launched alongside the brand in 2020.

What Is Confirmed Versus Unknown

• Confirmed: Gomez and Lovato are featured together in a new marketing campaign for Rare Beauty. The campaign includes a $50 bundle combining two existing blush shades (Hope and Virtue) and a brush, available on the brand's website. The visuals directly reference “Princess Protection Program” and their early YouTube videos.
• Unknown: Specific production numbers, exact inventory limits for the limited-edition bundle, and future collaborative product releases between the two artists have not been disclosed.

Readers can verify the original product details, campaign imagery, and purchasing information directly through [Variety's reporting](https://variety.com/2026/shopping/news/selena-gomez-demi-lovato-rare-beauty-campaign-shop-1236933586/).