Cinemark to Host Dallas Cowboys Monday Night Football Watch Party in Texas

A New Viewing Experience

Cinemark has announced plans to host an in-theater watch party for the December 7 Monday Night Football game between the Dallas Cowboys and the Seattle Seahawks. This event will take place at the company's West Plano, Texas location, marking a shift from traditional sports bar viewing to a cinema setting.

Event Details and Partnership

This initiative is part of a broader partnership established in September 2026, which named Cinemark as the “Official Movie Theater of the Dallas Cowboys.” Key features of the event include:

• Live Feed: The screening will utilize the standard ESPN broadcast.
• Interactive elements: Attendees can expect a tailgate party, merchandise pop-up shops, and appearances by team legend Darren Woodson, the mascot Rowdy, and the Cowboys Cheerleaders.
• Special Concessions: The theater will offer themed snacks, including star-shaped pretzels and exclusive team-branded cups.

Tickets and Access

Tickets for the event are scheduled to go on sale starting November 10. Pricing includes $30 for screenings in the theater’s XD auditoriums, which feature enhanced surround sound and large-scale digital projection. While this is currently positioned as a one-off event, the exhibitor is testing whether local fans will embrace the big-screen format for NFL prime-time games. Verification of specific showtimes and further ticket information can be monitored via the official Cinemark website as the November 10 launch date approaches.