Kylian Mbappé Apologises After Chinese Brands Drop Him Over Mao Zedong Comment

Real Madrid forward Kylian Mbappé has issued an apology after several major Chinese brands terminated their endorsement deals with him following a viral video in which he apparently referred to Mao Zedong as a dictator.

Reports indicate that the incident has led to broader commercial and broadcast repercussions in China, where jokes about the country's founding leader remain strictly taboo.

Overview of the Controversy

The controversy began after footage circulated online appearing to show Mbappé discussing an internet meme where his face was photoshopped onto an image of Mao Zedong. The player reportedly described the figure as "some guy – I think he’s a Chinese dictator."

In response to the backlash, Mbappé released a statement in French, Chinese, and English:

• "My comment was ill-judged, and I now understand that it hurt many people in China and in Chinese communities around the world. I apologise to everyone my words have upset."

Commercial and Broadcast Fallout

Major sponsors moved quickly to distance themselves from the French player:

• Dongpeng Beverage: Terminated all cooperation, stating it has a "zero-tolerance policy towards any behaviour that offends national sentiments."
• Mengniu and Milkground: China's largest dairy producer and cheese maker also cut ties with the forward.
• La Liga: Spain's football league issued an apology, noting that the comments were made in a personal capacity and did not represent the organisation.

According to reports from state-run outlet *The Paper*, public television broadcaster CCTV suspended broadcasts of La Liga matches and removed advertisements involving Mbappé, though online viewing schedules showed matches still listed.

Broader Context and Verification

China's foreign ministry stated it was aware of the reports, with a spokesperson remarking that actions hurting national feelings face rejection from society. Historical discussions and figures like Mao remain sensitive in China, and foreign athletes have previously faced sponsor fallout over comments concerning politically sensitive topics such as Taiwan, Tibet, and Hong Kong.

To verify original announcements and official statements, observers can monitor verified statements released directly by the player's representatives, official club communications from Real Madrid, and announcements from respective corporate sponsors.