AI Radio Host Coyotec Connects with Immigrant Audiences and Expands Syndication

Broadcasting company Entravision has expanded the syndication of its weekday morning program featuring an artificial intelligence cohost named Coyotec.

Rise of an AI Host

Originally debuting as a weekend show in September 2025 on Los Angeles station José 97.5 FM, Coyotec now cohosts *Al Aire y Sin Permiso* alongside human broadcaster Geraldine “GeeGee” Guzman. Program leaders developed the AI persona using tools including Claude Haiku, Eleven Labs, OpenAI, and Midjourney. The character is designed to sound like a relatable bilingual radio personality, reflecting a background rooted in Mexicali and Los Angeles.

Following its debut, Entravision moved the program to a weekday morning time slot. By August, the show expanded into five new markets across California, Nevada, and Texas. Network ratings data indicated listenership growth among younger demographics in Los Angeles following the syndication.

Industry Context and Concerns

Coyotec is part of a broader trend of artificial intelligence being utilized in radio broadcasting and media. Other stations have previously experimented with AI disc jockeys, such as Live 95.5 in Portland and Rock 108 in Iowa, while other media networks have introduced AI anchors or automated tools.

However, the integration of artificial intelligence in broadcasting has also raised concerns among some staff and contractors regarding workplace impact and broader ethical questions. A former radio imaging contractor alleged that AI tools displaced her work, while company executives stated that staff had not been laid off due to AI and emphasized that technology is utilized to enhance workflows and engage audiences responsibly.

Verification and Practical Implications

• Listeners can verify broadcasts by tuning into syndicated stations or checking official network announcements from Entravision.
• Industry observers note that while AI tools help streamline production, broadcast networks continue to rely on human talent and established personalities.