Google Launches Connected Apps Platform to Expand AI Agent Integration

Expanding the AI Ecosystem

Google has announced the rollout of its 'Connected Apps Platform,' a new initiative designed to allow businesses and developers to integrate their applications directly into Gemini and Google Search. This move aims to simplify how users interact with third-party services by enabling task execution directly through AI interfaces.

How It Works

The platform provides a pathway for developers to connect their apps using the Model Context Protocol (MCP) or Android MCP via AppFunctions APIs. Once integrated, developers can register their services through the Google Connected Console. Key features of the platform include:

• Custom Availability: Developers choose if their app appears in Search, the Gemini app, or both.
• Performance Monitoring: Real-time tracking of traffic, latency, and error rates.
• Brand Integrity: Tools to maintain verified logos and authenticated account status.

Practical Implications

By shifting the user experience away from traditional app-launching toward an agentic web model, Google seeks to embed popular services into the daily workflow of its AI users. The company reports that over 50 apps are already integrated into Gemini, with partners including Adobe, Experian, and Peloton. These integrations are slated to expand to Google Search in the coming weeks.

Availability

The platform is currently in a public preview phase for U.S.-based developers. Those interested can join a waitlist via Google's developer portal to begin building and submitting their apps. Google has not yet specified a timeline for global availability.

*Note: Users interested in verifying these tools should consult the official Google developer documentation and waitlist page for the most current requirements.*