2026 Los Angeles Auto Show Blends Automotive Culture with Entertainment, Celebrity Experiences, and Interactive Exhibits

The 2026 Los Angeles Auto Show, sponsored by Chevron with Techron, is scheduled to highlight the intersection of automotive design, entertainment, and popular culture through a series of industry events, celebrity collections, live music, and interactive visitor experiences. Organizers outline a program spanning AutoMobility LA industry days followed by a 10-day public exhibition.

AutoMobility LA and Industry Programming

AutoMobility LA opens with three core themes covering entertainment, energy, and autonomy. A newly introduced feature, 'Deals & Dealmakers,' is scheduled to debut on November 19, hosting an invitation-only forum titled 'The Business of Modern Mobility' to discuss cross-industry growth opportunities. Additional industry highlights include:

• RACER Creator Awards: A second annual awards ceremony honoring digital content creators and automotive influencers.
• Networking Events: Media day gatherings featuring live music and DJ sets designed to foster business connections.
• Panel Discussions: Industry leaders exploring intersections between commerce, culture, and mobility.

Public Exhibition and Featured Experiences

The public exhibition running from November 20 to November 29 incorporates vehicle displays, test drives, and cultural showcases across the Los Angeles Convention Center. Confirmed attractions and partner exhibits include:

• Road to Home Charity Music Event: Scheduled for November 21 to benefit PetSet and local animal welfare organizations.
• Celebrity and Custom Displays: Comedian Gabriel 'Fluffy' Iglesias displaying selected Volkswagen buses alongside a custom beverage brand presence. Comedian Will 'Spank' Horton and former NBA player Lou Williams hosting a podcast on November 21 from a custom classic car provided by the Black Classics Car Club.
• Interactive and Art Exhibits: Local artist and curator Jacqueline Valenzuela presenting a special lowrider art showcase in 'The Underground' exhibit area, alongside simulator experiences and vehicle technology displays from over twenty automakers.
• Gaming and Preview Experiences: A touring preview experience for 'DRAGON BALL XENOVERSE 3,' offering attendees a chance to try the game ahead of its scheduled 2027 release.
• Community and Pet Adoption: Subaru returning with its 'Subaru Loves Pets' initiative to host daily dog adoption and rescue meet-and-greets.

Event Schedule and Verification

AutoMobility LA is scheduled for November 19, with the public show running from November 20 through November 29. Officials note that guest lineups, dates, and appearance schedules remain subject to change. Visitors can verify official announcements, ticketing details, and media credentials by visiting LAAutoShow.com and AutoMobilityLA.com.