ABCS Insights Names Measurement Veteran Marc Ryan Chief Product Officer

ABCS Insights announced on October 29, 2026, that it has named industry veteran Marc Ryan as its new chief product officer. Ryan, whose prior leadership roles include serving as chief product officer at YouGov and holding executive positions at Kantar, Nielsen, and SCUBA Analytics, will oversee the company's product strategy as advertising measurement evolves.

According to the announcement, Ryan's responsibilities will span from pre-flight planning to post-campaign measurement. The company's platform aims to connect the customer journey from initial ad exposure to final purchase, linking sales impact down to the store level across multiple media channels.

Leadership Experience and Background

Marc Ryan brings over thirty years of experience in building data and measurement products. Key highlights of his professional background include:

• Serving as chief product and technology officer and chief data officer at Kantar.
• Holding the chief product officer role at YouGov and SCUBA Analytics.
• Working as co-CEO and chief research officer at InsightExpress, alongside strategy and innovation roles at Nielsen.
• Beginning his career at Millward Brown, where he led the team that developed the first online brand lift research protocol at Millward Brown Interactive.
• Holding multiple patents in media and panel measurement.

Company Context and Executive Team

Ryan joins an executive team introduced by ABCS in July, which is supported by a $50 million Series A funding round led by Volition Capital. The leadership team includes CEO and co-founder Jerome Shimizu, CTO Michael Sheng, CMO Deirdre McFarland, CRO Tom Acquaviva, and CCO Thalya Hamilton.

ABCS Insights utilizes datasets from approximately 40 million North American households—including receipt, credit, debit, and bank data—to help brands, agencies, and commerce media partners plan, measure, and optimize campaigns. The company's offerings focus on full-funnel measurement, tracking consumer behavior from brand awareness to retail purchase.

Practical Implications and Verification

For marketers and industry professionals, the addition of a veteran product leader signals a continued industry push toward integrated, full-funnel measurement tools. Observers and interested parties can review the original press release issued via PR Newswire or visit the official ABCS Insights website at abcsinsights.com to monitor further product developments and official company updates.