Sequel Brands and Anthony Geisler Help Raise Record $4 Million for Miracles for Kids

Record Fundraising Milestone

On October 17, 2026, the 22nd annual 'Night of Miracles' gala raised over $4 million to support Miracles for Kids, a nonprofit dedicated to assisting families of children with life-threatening illnesses. The event, held at the Waldorf Astoria Monarch Beach Resort & Club, saw over 500 attendees.

Impact of the Matching Contribution

Sequel Brands acted as the Presenting Sponsor for the event. Anthony Geisler, founder and CEO of Sequel Brands, pledged a dollar-for-dollar match for donations made during the gala. This resulted in a $1,201,000 contribution from the company, its franchise owners, and its studios. This donation is part of a broader $10 million pledge previously announced by Sequel Brands.

About the Beneficiary

Miracles for Kids provides essential resources to families, including:

• Financial assistance
• Housing support
• Basic necessities
• Critical resources during medical crises

The organization aims to alleviate the financial and emotional burden on parents, allowing them to focus on their children's well-being. Interested parties can verify mission details or contribute via the official website at www.miraclesforkids.org.