Bunnings Removes Controversial Halloween Costume After Criticism

Overview

Bunnings has removed a controversial Halloween costume from its online marketplace following public criticism from mental health advocates. The item in question was a straitjacket featuring the text "Property of the county mental institution — approach with caution!" on the back.

Concerns Raised

SANE Australia, a non-profit organization supporting individuals with complex mental health issues, spearheaded the campaign against the product. CEO Rachel Green stated that it is unacceptable for corporations to promote mental health awareness while simultaneously profiting from costumes that perpetuate negative stereotypes and stigma regarding mental illness.

SANE ambassador Sandy Jeffs, who lives with schizophrenia, described the costume as "downright mad-shaming." She emphasized that such depictions turn the experiences of people with mental health conditions into objects of ridicule.

Corporate Response

• Bunnings: A spokesperson confirmed the company understood the concerns raised and has since removed the item from its online marketplace.
• Other Retailers: The same costume remains listed for sale on several other platforms, including Amazon, Dick Smith, and Kmart, which shares the same parent company as Bunnings, Wesfarmers.

Advocates are now calling for broader industry change, noting that this follows previous campaigns that prompted other retailers to withdraw similar merchandise in years past. The ABC has reached out to Wesfarmers and Spotlight for comment regarding their current inventory practices.