Apple Released Its First Touchscreen MacBook, But Did It Choose the Wrong Model?

Apple has introduced its first laptops featuring touchscreens, specifically integrated into the new MacBook Pro models equipped with PROLED screens. However, questions have been raised regarding whether this new technology was placed on the right device.

Touchscreens on the MacBook Pro

The new touchscreen-enabled MacBook Pro models come at a significant price. The 14-inch version starts at $2,899 / £2,899 / AU$4,599, while the 16-inch model begins at $3,399 / £3,399 / AU$5,499. These high-end machines feature Apple’s M5 Pro and M5 Max chips. Interestingly, a separate non-touchscreen 14-inch MacBook Pro announced shortly before runs on the newer M6 chip, which is reportedly less powerful than the M5 Pro and M5 Max.

The inclusion of a touchscreen adds a noticeable premium. For instance, a 16-inch MacBook Pro with an M5 Pro and no touchscreen starts at $2,999 / £2,999 / AU$4,799, meaning the PROLED XDR touchscreen version costs an extra $400 / £400 / AU$700.

Practical Implications and Target Audience

Critics argue that placing a touchscreen on the most expensive, professional-focused MacBooks limits its potential reach. While touchscreens are intuitive for casual tasks like browsing websites, turning e-book pages, or tapping menu items, professionals handling complex creative software—such as video editing or music production—typically rely on traditional keyboards, touchpads, and external peripherals.

Many industry observers suggest that introducing a touchscreen to a more mainstream or affordable device, such as the MacBook Air or MacBook Neo, might have resonated better with everyday users who primarily engage in casual day-to-day activities.

Verification and Next Steps

Readers interested in exploring Apple’s latest hardware announcements can verify specifications, pricing, and availability directly through Apple’s official website or authorized retailers. Comparing user needs against professional-grade pricing remains essential before investing in high-tier hardware.