Amazon CEO Confirms Prime Video Profitability Amid Rising Content Investment

Amazon CEO Andy Jassy has announced that Prime Video is now profitable as a standalone business, generating annual revenue in the tens of billions of dollars. Despite broader concerns regarding Amazon's Q3 earnings and increased AI infrastructure spending, Jassy highlighted Prime Video as a significant area of business momentum.

Content Investment Growth

According to the company’s Q3 10-Q filing, Amazon’s spending on video and music reached $5.9 billion in the third quarter, representing a 7% increase compared to the previous year. For the first nine months of 2026, content spending totaled $18.8 billion, a 20% increase over the same period in 2025.

Performance Highlights

Amazon attributed the platform's success to a mix of original series, breakout films, and sports programming:

• Original Series: Successful titles cited include "Carrie," "The Summer I Turned Pretty," "The Boys," "Off Campus," "Reacher," and "Fallout."
• Viewership Metrics: Nielsen data indicates "Thursday Night Football" averaged 17.7 million viewers through six games, while "Reacher" Season 4 reached 66 million global viewers in its first 28 days.
• Live Sports: The platform continues to leverage sports partnerships, including NBA on Prime, NASCAR, the Masters, and UEFA Champions League soccer.

Interested parties can verify these financial figures and performance metrics by reviewing Amazon’s official 10-Q filing and investor relations releases available on the company's website.