Instagram Tests 90-Minute Videos Called 'Features' in Shift Toward Long-Form Content

Instagram has announced a new test allowing creators to upload videos up to 90 minutes long, a format the platform is calling "Features." This strategic shift comes after years of industry-wide focus on short-form vertical video and follows the platform's previous defunct long-form effort, IGTV.

According to reports based on announcements by Instagram head Adam Mosseri and VP of Product Tessa Lyons, the platform aims to create a symbiotic relationship between short- and long-form content. Creators will be able to use a testing feature called "Clips as Reels" to cut short-form highlights from their longer videos and link viewers directly to the full feature.

Rollout and Availability

• Current Status: Instagram is currently testing "Features" and related tools in Brazil and is expanding the test to a small group in the United States.
• Additional Features: The platform is also developing improved discovery for Live video and an episodic Reels profile hub.
• TV App Integration: Instagram is working on supporting these formats on mobile apps as well as TV apps.

Monetization and Creator Impact

While YouTube has long dominated creator monetization through its partner program—sharing ad revenue directly with creators—Instagram's direct monetization for short-form content has been more limited. Meta representatives stated that it is currently too early to share a long-term monetization model for the new long-form uploads, though the company is exploring ways for creators to earn through brands, fans, and platform incentives.

How to Verify

Readers can check official company announcements on the official Meta newsroom or Instagram creator channels for updates regarding feature availability and official rollout dates.