Skydance Sports Names Jeff Gerttula and Craig Barry to Top Executive Roles

Skydance's global sports group announced its new executive team on Thursday, placing veteran industry figures Jeff Gerttula and Craig Barry into key leadership positions under sports chairman David Berson.

According to reported details, Craig Barry has been named chief content officer of the sports group. Barry previously worked as a senior sports executive at Warner’s TNT Sports, where his background included involvement with franchises such as "Inside the NBA," NCAA "March Madness" coverage, and various MLB and NHL games, alongside alternative sports formats.

Jeff Gerttula, who previously led digital operations across CBS, has been appointed executive vice president and managing director of the sports unit. In this new capacity, Gerttula is set to oversee digital, international, strategy, and business development for sports.

Leadership and Strategic Changes

• Craig Barry: Appointed chief content officer, bringing experience from TNT Sports involving traditional rights and alternative sports concepts.
• Jeff Gerttula: Appointed executive vice president and managing director, taking charge of digital, international, strategy, and business development.
• David Berson: Serves as chairman of Skydance’s sports operations, overseeing the newly unveiled executive team.

Practical Implications and Verification

The executive restructuring follows ongoing changes in sports media rights and corporate integration following the merger of the former Paramount and Warner. Observers and industry professionals can verify official announcements and updates directly through corporate press releases and trade publications covering media business developments.