Assouline Opens First Indian Flagship Store in New Delhi

According to a report by The Hindu, luxury publisher Assouline has opened its first Indian flagship boutique at The Chanakya in New Delhi. The brand, founded in 1994 by Prosper and Martine Assouline, aims to treat books as tangible luxury objects and cultural heirlooms rather than simple reading material.

Boutique Experience and Craftsmanship

• Store Design: The 1,000-square-foot space features a signature red façade and gold doors, resembling a collector's private library.
• Handmade Volumes: Books involve up to 1,000 hours of labour, utilizing materials such as cotton-infused linen, leather, polymers, and hand-carved wood.
• Featured Collections: Includes a rare volume on Italian sculptor John Chamberlain priced at ₹3,60,000 with 200 worldwide copies, alongside titles on luxury brands like Cartier, Rolex, and Patek Philippe, and the Travel Series featuring destinations like Rajasthan and Jaipur.

Brand Vision and Future Outlook

Alex Assouline, president of the brand, stated that India has long been a source of inspiration due to its culture, craftsmanship, and storytelling tradition. He described India as one of the fastest-growing markets with an expanding circle of design connoisseurs. The brand intends to shift luxury gifting perspectives toward intellectual design and home decor. Regarding future expansion, Alex stated that the brand will continue listening and exploring the vast country while focusing on making the New Delhi boutique a destination.

Readers can verify the original announcement through official luxury retail announcements and the reporting outlet's published coverage.