Google Announces Preview of Connected Apps Platform for Search and Gemini

Google has announced the preview launch of its new Connected Apps Platform, designed to provide developers with a unified way to build, manage, and deploy applications for both Google Search and the Gemini app. According to the announcement, the platform aims to help developers build once and reach users across multiple Google surfaces.

Developer Integration and Tools

• Integration Methods: Developers can integrate using a cloud-hosted MCP server or Android MCP via AppFunctions APIs.
• Management Console: The Google Connected Console is used to register, test, and submit applications.
• Deployment Control: Developers can choose whether their apps go live in Search, the Gemini app, or both before review.
• Monitoring and Branding: Once live, creators can track traffic, latency, and error rates while maintaining brand identity through verified logos and authenticated accounts.

Rollout and Partner Ecosystem

Google stated that access is being opened in phases, with plans to add more developers, markets, and Google products in the coming months. Over 50 Connected Apps have already been introduced across Search and Gemini in categories such as productivity, event ticketing, health, and fitness.

• Current Status: Integrations with partners including Adobe, Experian, Localiza, and Peloton are currently live for Gemini users.
• Upcoming Additions: Connected Apps from these partners are scheduled to launch in Search in the coming weeks, alongside a new integration with Calm across both Search and Gemini.

Practical Implications and Verification

Developers interested in the platform can sign up for the preview and review documentation at developers.google.com/connected-apps. Users looking to view accessible Connected Apps can check the official help center pages for Search and Gemini. Official details and future updates can be verified directly through Google's official developer blog and documentation channels.