Roofr Unveils AI Receptionist and Unlimited User Roles at Roofr Builds Virtual Event

Summary

Roofr, the roofing‑focused CRM, announced three major product updates during its semi‑annual Roofr Builds virtual showcase on 22 October 2026. The headline feature is an AI Receptionist designed specifically for roofing workflows, accompanied by unlimited, customizable user roles and a suite of enhancements to Roofr Sites, Instant Estimator, and Proposals.

New AI Receptionist

• Built around typical roofing tasks: lead qualification, appointment scheduling, and urgent‑call routing.
• Unlike generic AI answering services, it takes action (e.g., booking) rather than merely transcribing notes.
• Intended to reduce phone‑handling time for contractors and free staff for field work.

Unlimited Customizable User Roles

• Roofr now offers unlimited seats for subscribed accounts, eliminating per‑seat charges.
• Administrators can create role‑specific permissions, tailoring access for estimators, sales reps, office staff, etc.
• Helps growing roofing firms scale without a rising software bill.

Platform‑wide Enhancements

• Roofr Sites: new Spanish language support, bulk‑action tools, and payment‑schedule options.
• Instant Estimator: faster aerial‑measurement integration and UI refinements.
• Proposals: streamlined templates and easier client‑signing workflow.

Practical Implications for Roofers

• Time savings: AI Receptionist can automatically book appointments, cutting manual phone work.
• Cost predictability: Unlimited seats remove hidden per‑user fees as teams expand.
• Better client experience: Faster estimates and multilingual site options improve customer interaction.

How to Verify

• Visit the official Roofr website’s Updates page (roofr.com/updates) for product release notes.
• Watch the recorded Roofr Builds event on Roofr’s YouTube channel for a live demo of the AI Receptionist.
• Check the Inc. Power Partner 2026 award announcement for independent confirmation of Roofr’s industry standing.

--- *All statements are based on Roofr’s press release and publicly available event material. No independent testing of the AI Receptionist has been reported.*