WISEcode Launches Beta of WISEcode Intelligence™ – First AI Tool for Food & Beverage Brands

Summary

WISEcode™ has opened the beta of WISEcode Intelligence™, its inaugural AI platform designed for food‑and‑beverage companies. The beta lets participating brands view ingredient‑level scores for their own products and rivals, based on the company’s proprietary Food Genome Project™.

What the Beta Offers

• Ingredient‑by‑ingredient analysis of nutrition, processing level, health research and regulatory status (FDA GRAS, clean‑label flags, etc.).
• Competitive benchmarking to spot category white‑space and compare scores with rivals.
• Actionable reformulation guidance showing which ingredient swaps would improve a product’s score.
• Publishing to the WISEcode consumer app and the option to apply for a Non‑UPF Verification label.

Confirmed Details

• The beta opened on Oct. 28, 2026 (New York press release).
• Participants are a select group of brands; feedback will shape the full product slated for early 2027.
• Contact for interested companies: [email protected].

Reported Claims

• WISEcode says the platform fills a gap where sales data show quantities but not the exact ingredient composition on shelves.
• Craig Anderson, SVP of Industry and Government Solutions, claims the tool lets brands “see the judgment of consumers before they make it” and identifies ingredient swaps that move scores.

Unknowns / Pending Verification

• Exact pricing, licensing terms and the number of brands currently in the beta are not disclosed.
• Independent third‑party validation of the ingredient‑level scoring methodology has not been published.

Practical Implications

• Brands could use the AI assistant to prioritize reformulations that meet health‑trend demands without costly lab testing.
• Regulators and policymakers may gain a more granular view of the U.S. packaged‑food supply if the data become publicly accessible.
• Consumers using the WISEcode app may see more transparent ingredient information tied to the same scoring engine.

How to Verify

• Review the official press release on PR Newswire (URL provided).
• Request a demo or beta invitation from [email protected] and ask for a copy of the scoring rubric.
• Check for subsequent announcements from WISEcode in early 2027 regarding the full launch.

--- *This article is based on the company’s Oct 28 2026 press release and does not contain original reporting.*