Build-A-Bear Launches 30th Anniversary Celebration With New Bearemy Plush Release

Build-A-Bear Workshop has officially kicked off its year-long "30 Years of the Stuff You Love" anniversary celebration with the release of a new Bearemy plush inspired by the brand's original 1999 mascot. The nostalgic vault drop became available to customers beginning October 27, 2026.

According to the company, the milestone initiative marks nearly three decades of history for the global brand, which has expanded from a single store in St. Louis to more than 650 locations worldwide. Chief Executive Officer Chris Hurt noted that the anniversary honors the millions of fans who have engaged with the brand over the years.

Charitable Initiative and Future Plans

• Donation Program: From October 27, 2026, through December 31, 2027, Build-A-Bear announced it will donate $3 from every Bearemy plush sold to the Build-A-Bear Foundation, a U.S. not-for-profit organization.
• Upcoming Releases: The company reported that additional exclusive vault favorites, special-edition products, and anniversary collaborations will roll out starting in January 2027.
• Global Footprint: Founded in 1997 by Maxine Clark, the experiential retail brand reported $529.8 million in total revenues for fiscal 2025.

Practical Implications and Verification

Shoppers interested in purchasing the commemorative Bearemy plush or learning more about upcoming anniversary releases can visit retail stores while supplies last or check the company's official website at buildabear.com. Verification of ongoing product availability and official charity details can be confirmed directly through the Build-A-Bear Investor Relations and corporate announcements page.